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Business

Stanbic IBTC Wins Brand of the Year at the AMC Awards

By Odipo RiagaOctober 19, 20263 min read

Radisson Blu Mosi-Oa-Tunya, Livingstone (20260519-P1075794).jpg

You will see that Stanbic IBTC Bank received the Brand of the Year honor at the AMC Awards during the ceremony held in Livingstone Zambia. Its Together4ALimb program also captured Campaign of the Year and Best Cause Related Campaign recognition for its work with children living with limb loss. The initiative has supported two hundred fifty children since two thousand fifteen and has invested more than one billion naira including three hundred seventy five million naira for education trusts.

You will notice that ceremony took place on twenty four September at the Radisson Blu Mosi Oa Tunya Livingstone Resort in Zambia as part of the AMC Awards conference theme Africa Rising Through Marketing Leadership Brand Power and Value Creation. Delegates and speakers discussed how African brands can compete and grow in a rapidly changing global market while finalists arrived from eleven countries across the continent.

You will learn that Matamwandi the AMC Awards president explained that Together4ALimb stands out because it blends immediate prosthetic care with lasting educational investment and uses technology to involve a wider community. The program also uses a mobile app that lets supporters join virtual walks and track progress in real time. Since its launch in two thousand fifteen the initiative has supported two hundred fifty children and has invested more than one billion naira including three hundred seventy five million naira for education trusts.

You will find that the AMC Awards also honored Airtel Malawi for Nzeru Connect which provides free internet and ICT facilities to schools across Malawi and recognized Velocity Marketing for The Hangout a networking series that features emerging businesses. Zuri Seasoning earned Best Social Media Campaign for its Ramadan cooking series with chefs Uwani and Fatima while Muse Agency won Best Use of Local Insights for 12 Million Voices a campaign turning football chants into an AI generated song. The judges praised the creativity and strategic thinking behind each entry and noted the strong impact across the continent.

You will discover that the AMC Awards honored mademarketing with Most Effective Campaign for Mercury a rebrand of MSTelcom which positioned the company around connectivity and digital infrastructure. NASENI and AfriLabs received the Not for Profit Public Sector prize for InnovateNaija a nationwide challenge with a two hundred fifty million naira prize pool. StandUp MÍDIA won Tourism Destination Marketing for its Inhambane promotion which presented the province’s beaches and cultural heritage to regional and international audiences.

You will hear that the AMC Awards announced Ethiopia as host of the 2027 Africa Commerce Convergence Summit in Addis Ababa where around one thousand two hundred delegates are expected to gather. The summit will integrate the newly formed Federation of African Creative Economies which aims to give creative practitioners a coordinated continental voice. Key focus areas include digital transformation artificial intelligence fintech e commerce and creative economies with an emphasis on practical cross border collaboration and new business opportunities.

You will be told that the AMC Awards confirmed Rwanda as host for the 2028 summit giving the country two years to prepare for the gathering. Matamwandi said the 2026 event demonstrated strong collaboration across Africa and expressed enthusiasm for building momentum in Addis Ababa next year. He added that delegates will remember Zambia for the warmth of its people and the experience of visiting Victoria Falls.

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