Old Mutual Launches Week Long Market Storm in Eldoret to Boost Financial Wellness

You can see Old Mutual has started a week long Market Storm in Eldoret that centers on financial wellness for athletes. "Our Market Storm is about meeting customers where they are, listening to them and helping them make more informed financial decisions." The event opened with a financial literacy session that gathered retired sportspeople and active competitors to discuss planning saving investment and risk management habits.

You may find the 2025 Old Mutual financial wellness monitor reveals that ninety one percent of surveyed working Kenyans hold a specific savings goal. Only thirty seven percent are currently setting aside money for retirement according to the same study. Among those not saving thirty four percent have no alternative retirement plan the report notes. The study notes retirement preparedness appears as an identified vulnerability for many households across the country.

You might also see that fifty four percent of working Kenyans carry the same or higher debt compared with a year ago. In addition forty percent report using savings to cover daily expenses a trend that pressures financial wellness for many families. These figures underline the need for stronger buffers alongside long term investments the monitor suggests. Building such buffers can help households weather unexpected costs without derailing long term goals effectively.

Japheth Ogalloh managing director of Old Mutual General Insurance Kenya stresses that protection forms a core part of financial wellness for households and businesses. He urges families motorists and enterprises to review insurance coverage ahead of projected El Niño weather conditions. Insurance provides a safety net that helps people and businesses recover faster when unexpected events occur he explains. Reviewing policies now can prevent gaps that might arise during severe weather episodes in the coming months.

The Eldoret Market Storm follows earlier customer engagements in Thika Nakuru and Mombasa as part of a broader outreach strategy. Old Mutual aims to meet customers directly understand evolving needs and connect them to practical solutions across saving investing insurance health and financial wellness. This approach seeks to make financial services more accessible relevant and responsive to everyday requirements. The initiative shows a commitment to deepen relationships with communities across the country in the coming years.

Over the coming week Old Mutual teams will continue engaging customers and communities through market facing activities and financial wellness conversations designed to improve access. These sessions aim to make saving investing and protection options clearer for everyday decision making. You can expect more direct dialogue and practical guidance as the program moves through local markets and neighborhoods. The ongoing effort indicates a focus on building lasting financial confidence for all participants in the region.