AFRICA’S LEADING STORYTELLERS SHARE THE MAGIC OF GLENMORANGIE IN A LANDMARK CAMPAIGN as the famous Highland single malt Scotch whisky brand launches its biggest Africa-focused campaign, bringing together three well-known African creatives to celebrate culture, craftsmanship, and storytelling.
Glenmorangie has invited Kenyan actress Kate Kamau, Nigerian artist and creative executive Darey Art Alade, and South African author and commentator Khaya Dlanga to visit its historic distillery in Tain, Scotland. During the trip, they explored the beautiful Scottish Highlands and learned how Glenmorangie whisky has been made with care and dedication for more than 180 years.
The campaign highlights the idea that great character and success are built over time. Just as Glenmorangie has perfected its whisky through years of experience, the three African storytellers have earned their success through creativity, hard work, and determination.
Throughout their visit, the guests met the people behind the whisky-making process, learned about Scottish traditions, and experienced the culture that has shaped the Glenmorangie brand. They shared their personal experiences through a series of short films, interviews, and stories that connect Scottish heritage with African creativity.
Kate Kamau said the journey showed her that storytelling goes beyond words. She explained that the people, landscapes, and traditions reminded her that the stories we preserve become part of who we are. She was proud to share the experience from an African perspective.
Darey Art Alade said visiting Scotland allowed him to see the dedication behind every bottle of Glenmorangie. As a musician and creative executive, he related the whisky-making process to creating music and other forms of art, saying meaningful work takes time, patience, and purpose.
Khaya Dlanga said he enjoyed learning about the people behind the traditions as much as the whisky itself. He noted that every conversation showed how deeply people value preserving their heritage and that true character develops over time.
Caspar MacRae, President and CEO of The Glenmorangie Company, said it was a pleasure to welcome the three African creatives to Scotland. He praised their curiosity and creativity, adding that the campaign celebrates both Glenmorangie’s long history of craftsmanship and the unique perspectives of African storytellers. He believes the campaign will connect with whisky lovers across Kenya, Nigeria, South Africa, and other African countries.
Derek Ruediger, Glenmorangie International Marketing & Commercial Director, said African creatives are helping shape global conversations about fashion, music, film, design, literature, and luxury. He explained that the campaign aims to make Glenmorangie’s story more meaningful and relatable by placing African voices at the center.
The campaign will run from July to December 2026 in Kenya, Nigeria, and South Africa. It will include digital films, feature stories, cultural discussions, and exclusive events in Nairobi, Lagos, and Johannesburg, hosted by Kate Kamau, Darey Art Alade, and Khaya Dlanga.
Through this campaign, Glenmorangie hopes to inspire more people to appreciate the values of patience, creativity, craftsmanship, and cultural exchange while introducing African audiences to the rich heritage behind its award-winning single malt Scotch whisky.